One Liner marketing quiz for upcoming bank exam: These one lines question may be come under the marketing section part in the form of MCQs.
1. A lead means ? A prospective buyer
2. Benchmark means ? Set standards
3. Customization means ? Specific products for each customer
4. Customer retention means ? Customers dealing with same organization for long time
5. Value Added Service means ? Additional service
6. The sequence of the sales process is ? Lead, Call, Presentation and Sale
7. “POS” means ? Point Of Sale.
8. Market Research is useful for ? Deciding proper marketing strategies
9. A ‘call’ means ? visiting prospective customer.
10. Online marketing is the function of ? I.T Department
11. Customization is useful for ? Designing customer specific products
12. The key challenge to market driven strategy is ? Delivering superior values to the customers.
13. Effective selling skills depends on ? knowledge level of the sales team.
14. Generation of sales leads can be improved by ? Increasing personal and professional contacts.
15. A market plan is ? Documented marketing strategies
16. Marketing channel mean ? Delivery outlets.
17. Social Marketing means ? marketing for a social cause.
18. Service marketing means ? Relationship Marketing
19. Market driven Strategies include ? Positioning the organization and its brand in the market place.
20. Innovation in marketing means ? Creativity
.21. Personal loan can be canvassed among ? Salaried persons
22. A presentation means ? explaining the utility of products
23. Conversion means ? converting a prospective client into a buyer
24. Modern style of marketing include ? digital marketing, telemarketing, e-commerce, e-mail solicitation
25. E-marketing is same as ? Digital marketing
26. Aggressive marketing is necessitated due to ? Increased competition
27. Efficient marketing style requires ? proper planning, good communication skill, team work, knowledge of products.
28. The performance of a sales person depends on ? ability and willingness of the sales person.
29. The sole aim of marketing is to ? increase sales.
30. Lead generation means ? likely sources for prospective clients.
31. CRM ? Customer Relationship Management
32. CRM is ? A pre sale activity/ a tool for lead generation/ an on going daily activity/the task of a DSA.
33. Bancassuranse can be sold to ? All existing and prospective bank customers.
34. A successful “Blue Ocean Strategy” requires ? effective communication/innovative skills/motivation.
35. Cross selling is the basic function of all sales persons.
36. Data mining means ? analysing the data stored with the back office staff.
37. SME means ? Small and medium enterprises
38. The first step in the transaction processing cycle is ? Data entry
39. Collecting personal information and effectively posing as another individual is known as ? the crime of spoofing
40. A presentation means ? Explain the utility products
41. Relationship Marketing is useful for ? Cross-selling of products
42. Good Public Relation indicate ? Improved marketing skills, Improved brand image, Improved customer service.
43. Networking helps in marking marketing function ? An easy task
44. Delivery channel means ? Place where products are made available to the buyers
45. One of the methods for market monitoring is ? To discuss with other sales persons
46. A scenario in which a customer has too much awareness of the Brand is called ? Over Positioning
47. Creating a distinctive place in the minds of customer means ? Brand Positioning
48. Say’s Law of Markets states that ? Supply creates its own demand
49. Gresham’s Law states that ? Bad money drives good money out of circulation
50. Investment is defined as a ? Change in the stock of capital
1. A lead means ? A prospective buyer
2. Benchmark means ? Set standards
3. Customization means ? Specific products for each customer
4. Customer retention means ? Customers dealing with same organization for long time
5. Value Added Service means ? Additional service
6. The sequence of the sales process is ? Lead, Call, Presentation and Sale
7. “POS” means ? Point Of Sale.
8. Market Research is useful for ? Deciding proper marketing strategies
9. A ‘call’ means ? visiting prospective customer.
10. Online marketing is the function of ? I.T Department
11. Customization is useful for ? Designing customer specific products
12. The key challenge to market driven strategy is ? Delivering superior values to the customers.
13. Effective selling skills depends on ? knowledge level of the sales team.
14. Generation of sales leads can be improved by ? Increasing personal and professional contacts.
15. A market plan is ? Documented marketing strategies
16. Marketing channel mean ? Delivery outlets.
17. Social Marketing means ? marketing for a social cause.
18. Service marketing means ? Relationship Marketing
19. Market driven Strategies include ? Positioning the organization and its brand in the market place.
20. Innovation in marketing means ? Creativity
.21. Personal loan can be canvassed among ? Salaried persons
22. A presentation means ? explaining the utility of products
23. Conversion means ? converting a prospective client into a buyer
24. Modern style of marketing include ? digital marketing, telemarketing, e-commerce, e-mail solicitation
25. E-marketing is same as ? Digital marketing
26. Aggressive marketing is necessitated due to ? Increased competition
27. Efficient marketing style requires ? proper planning, good communication skill, team work, knowledge of products.
28. The performance of a sales person depends on ? ability and willingness of the sales person.
29. The sole aim of marketing is to ? increase sales.
30. Lead generation means ? likely sources for prospective clients.
31. CRM ? Customer Relationship Management
32. CRM is ? A pre sale activity/ a tool for lead generation/ an on going daily activity/the task of a DSA.
33. Bancassuranse can be sold to ? All existing and prospective bank customers.
34. A successful “Blue Ocean Strategy” requires ? effective communication/innovative skills/motivation.
35. Cross selling is the basic function of all sales persons.
36. Data mining means ? analysing the data stored with the back office staff.
37. SME means ? Small and medium enterprises
38. The first step in the transaction processing cycle is ? Data entry
39. Collecting personal information and effectively posing as another individual is known as ? the crime of spoofing
40. A presentation means ? Explain the utility products
41. Relationship Marketing is useful for ? Cross-selling of products
42. Good Public Relation indicate ? Improved marketing skills, Improved brand image, Improved customer service.
43. Networking helps in marking marketing function ? An easy task
44. Delivery channel means ? Place where products are made available to the buyers
45. One of the methods for market monitoring is ? To discuss with other sales persons
46. A scenario in which a customer has too much awareness of the Brand is called ? Over Positioning
47. Creating a distinctive place in the minds of customer means ? Brand Positioning
48. Say’s Law of Markets states that ? Supply creates its own demand
49. Gresham’s Law states that ? Bad money drives good money out of circulation
50. Investment is defined as a ? Change in the stock of capital
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